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Getting Started with SEO for Home Inspector Websites

Updated: Nov 15, 2022

In the previous article that introduces the topic of SEO for home inspector websites, we learned how search engines work. Now let’s talk about how to optimize your site for search engines. When it comes to SEO, there are no shortcuts. First, you must create an SEO strategy for your home inspector website.

Every inspector website is different, so how you approach your SEO strategy should be tailored to your needs, clients, and competitors. Think about your target audience (your potential clients) and how you can capture their attention. If your site delivers the best content, navigation, and user experience, your site’s ranking will come naturally.

Once you have an SEO strategy, your website designers who use Wix have tools to set up the basics of SEO for your site, with the flexibility to add more advanced features if you like. But if you’re just getting started with SEO, we recommend starting with a personalized SEO plan.

A personalized SEO plan should guide you through the basics of SEO for your site, help get your site indexed on Google, and start optimizing your site performance on search. InterNACHI’s Official Vendor for website design includes SEO and a personalized SEO plan for each website they build for InterNACHI® members. For example, below is a screenshot of InterNACHI’s Ben Gromicko’s website dashboard as seen through his Wix account. The personalized SEO Checklist has been all completed with the help of his inspector website design company.

Keep in mind that SEO is a marathon, not a sprint, so it may take time until you see your site ranking on search results. In the meantime, you can check out more information about SEO in our next article.

Be sure to choose an inspector website design company that knows how to build an inspector website with SEO.

This information is provided by We are InterNACHI's Official Vendor for Inspector Websites, and we use Wix to build modern, custom websites with SEO for InterNACHI® inspectors so they can easily manage their online businesses.

We just learned how to get started with SEO and home inspector websites. In our next article, we’ll learn how to optimize page content for SEO for your home inspector website.


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