Updated: Nov 16, 2022
In the previous article about getting started with SEO for home inspector websites, we learned how to get started with SEO for your inspector website. In this article, let’s learn about optimizing your page content for SEO that benefits your inspector website.
Your content, the stuff you write and display on your website, plays a huge role in ranking on search engines. Solid content will drive traffic and keep your visitors engaged. Even better, it can convert your casual visitors into scheduled clients.
Like people, search engines “read” what’s on your site to better understand what it’s about.
Their algorithms are very sophisticated. By crawling your site pages, they analyze the relevance and quality of your content, then match it to relevant search queries.
So how do you make the most of your site content? While there’s no one size fits all approach, here are some best practices to get you started.
First, write for people—not search engines. Think about your audience. Maybe they are first-time homebuyers, home sellers, investors, or real estate agents. What are they looking for? What do they want to know? Then, structure your pages and content in a way that answers their questions and concerns. Answer any potential objection they might have in hiring or referring work to you. Make sure your content is original, high-quality, and valuable to your visitors.
Second, use your keywords strategically but naturally. In the past, there was a lot of emphasis on using keywords wherever you could. But nowadays, you should only use your keywords when it makes sense—like in your title tags and page headings.
Third, headings and subheadings should be clear and concise. Give readers enough info about each section on your page, so they can quickly scan to see if your content is relevant. Look at BigBenInspections.com, for example. Any visitor easily understands the heading and subheadings.
Next, use heading tags. These tags give structure to your pages by dividing content into sections. Plus, they’re vital for accessibility and SEO. Your site’s hierarchy, meaning its structure, helps web browsers and screen readers understand how your site is organized and how to present the content.
You can add tags to headings to indicate whether they are first-level headings (H1), second-level headings (H2), etc. Take a look at the screenshot of BigBenInspections.com through the Wix dashboard.
The arrows indicate the subheading on the site home page, including the text settings and tag for the H2 subheading.
Follow the recommendations below when preparing your text:
Use HTML tags for your text: Every page should have an H1 heading, and following that, the HTML tags on each page should be sequential. For example, if the main heading on the page is an H1 tag, the subtitle should be H2, and so on. This is so visitors with visual impairments can toggle through your content in a logical order.
The headings should be descriptive: Think of the headings as labels for the text below (this is also important for SEO). BigBenInspections.com 9 website has well-written descriptive headings.
Spacing is important: While editing your text, if you want to break a heading into multiple lines, use the Shift + Enter keys to insert a line break instead of Enter, which creates a new heading element on each line.
Add headings to the page body: H1s added to a site header will appear on all pages where the header is displayed. We, therefore, recommend adding headings to the page body instead. You can ignore this recommendation if you have a one-page site with no additional pages.
Here’s how to add HTML tags in the Wix Editor:
Select the relevant text.
Select Edit Text.
Select SEO & Accessibility.
Choose a heading tab from the drop-down menu.
And lastly, keep creating content that’s fresh and original. There are plenty of ways to do this, like blogging. Blogs related to residential and commercial building inspections can be highly effective for growing your organic traffic. They attract new visitors and can drive conversions.
SIMPLY PUT, there are no shortcuts. Invest time in creating high-quality content. That way, you’re more likely to answer a variety of search intents, signaling that your site is relevant and valuable.
Choose an inspector website design company that can correctly build and optimize your pages’ content for SEO.
This information is provided by Wix.com. We are InterNACHI's Official Vendor for inspector websites, and we use Wix to build modern, custom websites for InterNACHI-certified home and commercial property inspectors so they can easily manage their online businesses, including SEO.
We just learned how to optimize your page content. In our next article, we’ll learn about keywords and how to choose the right ones for the SEO of your home inspector website.