Understanding Wix SEO: What Home Inspectors Need to Know
- Alicia Gromicko
- Apr 1
- 4 min read
Updated: Apr 2
If you’re a home inspector with a professional website built by Inspector Website Builder, congratulations! You already have a website that is optimized for search engines and designed to attract clients. But we know SEO (Search Engine Optimization) can be a confusing and often misunderstood topic, which is why we’ve taken care of it for you.
In this post, we’ll explain how Wix SEO works, what we’ve done to optimize your website, and when you might need to make updates. We’ll also discuss why having a Google Business Profile and reviews is just as important—if not more—than SEO, and we’ll warn you about SEO companies that try to sell you unnecessary monthly services.
What Is SEO and Why Does It Matter?
SEO is the process of optimizing your website to improve its visibility in search engine results, primarily Google. When potential clients search for terms like “home inspector near me” or “home inspection in [your city],” SEO helps your website appear higher in the results, increasing the chances of them clicking on your site.
A well-optimized website can:
Increase your website traffic.
Generate more qualified leads.
Improve your online presence in local search results.
What We’ve Already Done for Your Wix SEO
When you partnered with Inspector Website Builder, we didn’t just create a visually appealing and functional website—we also implemented all the essential SEO steps to ensure your site performs well in search engines.
Here’s what we’ve already done:
Keyword Optimization
We researched and incorporated relevant keywords that homebuyers and real estate agents are searching for in your area. This ensures your website targets the right audience.
Meta Titles and Descriptions
Each page of your website has a unique, optimized meta title and description that tells search engines what your site is about and encourages potential clients to click.
Alt Text for Images
We added descriptive alt text to all images, which improves your site’s accessibility and helps search engines understand your content better.
Mobile Optimization
Your website is fully optimized for mobile devices, which is a critical ranking factor in Google’s algorithm.
Local SEO Setup
We focused on local SEO strategies to help your site rank for home inspection services in your geographic area.
Google Indexing
We submitted your sitemap to Google and ensured that your site is properly indexed, which allows search engines to crawl and rank your site effectively.
When Do You Need to Update Your SEO?
The good news is that you don’t need to worry about SEO on a regular basis. However, if you add new services, change your service area, or make significant updates to your content, it’s a good idea to revisit your SEO settings.
For example:
If you start offering radon testing or mold inspections, adding a new service page optimized for those keywords will help you rank for those terms.
If you expand your service area to cover new cities or regions, updating your content to reflect those locations will increase your visibility.
When you make changes, Inspector Website Builder is available to assist with SEO updates to ensure your site continues to perform well.
Why Google Business Profile and Reviews Matter More Than SEO
While SEO is important, having a well-maintained Google Business Profile and consistent positive reviews can often have a more immediate and powerful impact on your visibility and lead generation.
Here’s why:
Google Maps Rankings: Your Google Business Profile helps you show up in local map results when potential clients search for home inspection services in your area.
Reviews Build Trust: Positive Google reviews increase trust and credibility, making potential clients more likely to choose your services over a competitor with fewer or lower-rated reviews.
Local Search Priority: Google often prioritizes Google Business Profiles in search results over organic website listings, making it a critical factor in getting found locally.
Action Step: Make sure your Google Business Profile is complete, accurate, and regularly updated. Encourage satisfied clients to leave reviews to boost your profile’s ranking.
Beware of SEO Scams: Don’t Pay for What You Don’t Need:
Many home inspectors are approached by so-called SEO experts promising to “get you to the top of Google” for a monthly fee. Unfortunately, many of these companies take advantage of small business owners who don’t fully understand SEO.
Here’s what they don’t tell you:
SEO is Not a One-Time Fix, But It’s Also Not a Monthly Necessity. After we optimize your site, regular SEO updates are only needed when you make major changes.
Monthly SEO Services Are Rarely Necessary for Local Businesses. Home inspectors primarily rely on local SEO, which doesn’t require ongoing, expensive monthly services.
Scammers Use Fear Tactics. Many SEO companies try to scare you into thinking your website is “invisible” to Google unless you pay for their services. In reality, your site is already optimized and indexed properly.
If anyone tries to convince you that you need ongoing SEO services for hundreds of dollars a month, proceed with caution. If you’re ever unsure, reach out to Inspector Website Builder for honest advice.
Final Thoughts
At Inspector Website Builder, we’ve worked hard to ensure your website is SEO-ready and optimized for local search. Unless you add new services or make major updates, you don’t need to worry about making frequent SEO changes.
Focus your efforts on keeping your Google Business Profile current and encouraging your satisfied clients to leave reviews. This will impact your visibility and lead generation more than most paid SEO services ever could.
If you have questions about updating your SEO or need assistance adding new services, please contact us. We’re here to help you make the most of your online presence.
Ready to grow your home inspection business?
Contact Inspector Website Builder today for expert website design.