Why Your New Website Isn’t Showing Up on Google (Yet) – And What You Can Do About It
- Alicia Gromicko
- Apr 2
- 4 min read
Updated: Apr 8
One of the most common concerns we hear from home inspectors after launching their new website is:
“Why isn’t my website showing up on Google?” and “Why am I not on page one?”
It’s understandable to expect immediate results, but the truth is that getting your website to rank on Google takes time—especially when you’re competing with established local businesses and inspectors who’ve had their websites live for years.
In this guide, we’ll explain:
Why your new website isn’t ranking yet.
How Google crawls and indexes websites.
What factors influence search rankings.
How Google Reviews and Google Business Profiles help.
Why your competitors may be ranking higher.
How running a Google Ad can give you a competitive edge—and how to set one up.
Why Your New Website Isn’t Ranking Yet:
When your website goes live, it doesn’t instantly appear on Google’s first page. Google needs to crawl and index your site before it will show up in search results.
What Is Crawling and Indexing?
Crawling: Google sends bots (also known as spiders) to explore and analyze new and updated web pages.
Indexing: Once Google crawls your site, it adds your pages to its database, making them eligible to appear in search results.
This process can take anywhere from a few days to several weeks. If your website is brand new, Google may take longer to crawl and index it because it prioritizes older, more established websites.
Why Google Prefers Older, Established Sites:
Google’s algorithm favors websites that have been around longer and have built up trust and authority over time. Older sites often have:
More backlinks (links from other reputable websites).
A history of consistent content updates.
Higher engagement and positive user signals.
Since your new website doesn’t yet have these signals, it will take some time to build trust with Google and gradually climb the rankings.
How Google Reviews and Google Business Profiles Help:
If you’re serious about improving your search rankings, focusing on your Google Business Profile and encouraging clients to leave positive Google Reviews can make a significant impact.
Google Reviews Improve CredibilityPositive reviews signal to Google that your business is reputable and trusted by clients. Reviews also provide fresh content that can improve your SEO.
Optimize Your Google Business ProfileA well-optimized Google Business Profile helps potential clients find you in local search results. Make sure to:
Add high-quality photos.
Include relevant keywords in your description.
Update your contact information.
Post Regularly on Your Google Business ProfileGoogle favors businesses that stay active. Posting regular updates, promotions, or inspection tips on your Google Business Profile keeps your business relevant and boosts your local SEO.
Why Your Competitors Are Ranking Higher:
When you’re competing with other home inspectors in your area, several factors may be giving them the upper hand:
Older Websites with More AuthorityCompetitors who have had their websites up for years have built authority and trust with Google.
Higher-Quality BacklinksWebsites that have backlinks from reputable sources rank higher. It’s a signal to Google that the site is a valuable resource.
More Content and SEO OptimizationCompetitors who regularly post blogs, update their websites, and optimize for keywords have an advantage.
Running Google AdsMany home inspectors invest in Google Ads to appear at the top of search results immediately—giving them instant visibility even if their organic SEO takes longer to develop
Want to Compete? Consider Running a Google Ad:
If you’re looking for a way to appear on page one quickly, running a Google Ad is your best bet. With Google Ads, you can target potential clients who are actively searching for home inspectors in your area.
To create a Google Ads campaign with Wix, follow these steps:
1. Go to Google Ads in your site's dashboard.
2. Click 'Start Advertising'.
3. Complete the 'Get ready to advertise on Google' checklist, which includes publishing your site, purchasing a Premium plan, and connecting a custom domain.
4. Build your Google Ads campaign by customizing ad settings, creating ad content, and setting a campaign budget.
5. Purchase a Google Ads with Wix subscription and launch your campaign.
Note: A new Google Ads account is created for you when you launch a campaign with Wix. Existing accounts are separate.
Click here for more detailed instructions from Wix.
How IWB Can Help You Succeed:
If setting up and managing Google Ads sounds overwhelming, Inspector Website Builder (IWB) can handle it for you. We specialize in helping home inspectors optimize their websites and run effective ad campaigns to generate leads and grow their businesses.
Final Thoughts:
Getting your new website to rank on Google takes time, patience, and consistent effort. While you wait for Google to crawl and index your site, focus on:
Optimizing your Google Business Profile.
Gathering positive Google Reviews.
Posting regular updates to stay active in local search results.
If you’re ready to compete with established inspectors and get on page one faster, consider running a Google Ad. And if you’d rather leave it to the experts, Inspector Website Builder is here to help you every step of the way.
Need help setting up your Google Ads or optimizing your website? Contact us today to get started!