Stop Guessing!

Watch this 1-minute video to learn more:

Is Your Marketing Actually Working? Here's How to Know for Sure and Stop Guessing.

If you’re doing marketing for your home inspection business—posting on social media, running ads, writing blogs—you’ve probably asked yourself, Is this actually working?

The truth is, if you’re not measuring your results, you’re guessing. And in business, guessing costs money.

Fortunately, there’s one place that tracks all your marketing efforts in one spot: your website.

But we’re not just talking about what your homepage looks like. We’re talking about what’s going on behind the scenes—the data, also known as analytics.

What Are Website Analytics?

Website analytics are the numbers that show you what’s working and what’s not. Whether you're posting on Instagram, running Google ads, sending email campaigns, or writing blogs, analytics tells you:

• How people found your website

• What pages they looked at

• How long they stayed

• If they scheduled an inspection

• How much revenue was generated

  
  

Without this information, you’re flying blind.

Real-World Example: Instagram Marketing

Let’s say you post something on Instagram tonight—maybe just for fun. That’s great. But what if you could track whether that post made you money?

With analytics set up properly, it will show you:

• If someone saw your Instagram post

• If they clicked your profile link

• If they visited your website

• What pages they explored

• If they booked an inspection

• How much that inspection was worth

  
  

Now you’re not guessing—you know if your efforts are paying off.

What We Provide at IWB

At Inspector Website Builder, every website we create includes built-in analytics tools. We make sure your site is set up to track visitor activity, source traffic, and conversions. We also show you how to read the data so you can make smarter marketing decisions.

If you're spending time—or money—on marketing, it's critical to know what’s working and what’s not. Your website is the one place where all those marketing channels come together, and the data doesn’t lie.

Ready to Measure What Matters?

We’ll help you get set up with analytics that connect the dots between your social media, ads, blog posts, and inspections—so you can stop guessing and start growing.

Contact us today to learn more.