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Do you have access to your website analytics?

  • Writer: IWB Team
    IWB Team
  • Apr 17
  • 2 min read

Updated: Apr 21

Watch the video below to learn why tracking website traffic is the key to understanding your return on investment.


Website Analytics:

The Only Way to Know if Your Marketing Is Working


Your home inspector website isn’t just a digital brochure—it’s the backbone of your marketing. Whether you’re blogging, posting on social media, or running paid ads, there’s only one place that measures whether it’s working: your website analytics.


If you have a slow week with no inspections, it makes sense to double down on your marketing. But how do you know if it’s paying off?


Stop Guessing—Start Measuring


If your phone rings or a job comes in after a round of marketing, you might think your efforts were successful. But assumptions don’t build businesses. Data does.


Inside your website dashboard, you can see:


  • How many unique visitors have landed on your site this month

  • Which days saw spikes in traffic or post views

  • What content triggered those spikes (like a blog or social post)

  • Social media performance when channels are connected


One inspector saw 419 unique visitors to his site in a single month—with a noticeable spike on the day he posted new content. With connected channels like Instagram, YouTube, and Facebook, he could track what worked and double down on it.


All Your Channels in One Place


Gone are the days of logging into every app, resetting passwords, and trying to manually figure out what’s working. The Wix dashboard lets you:


  • Post to all your social media from one place

  • Track which posts drive traffic

  • View real-time analytics on engagement


Now, when you’re "just posting on Facebook," you can confidently say: I’m working—and it’s making me money.


Ready to See What’s Working?


If you’re not using your website to measure the effectiveness of your marketing, you’re just guessing. Let us help you make your inspector website your most valuable tool.


Need help understanding your analytics or setting up your dashboard? Contact our team at IWB or book a free consultation.


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