Is Your Social Media Telling Agents and Clients You Are Out of Business?

Article at a Glance

• The Trust Test: 95% of homebuyers and agents will Google your business before calling. If they find an empty Facebook page, they hesitate.

  
  

• The "Ghost Town" Signal: If your last post was from 2019, clients often assume you are retired, out of business, or a "part-timer."

  
  

• Proof of Life: You don’t need to be an "influencer" or go viral. You just need a digital heartbeat to prove you are active and professional.

  
  

• The Fix: Posting helpful tips 1-3 times a week is enough to secure the lead.

  
  

• The Easy Button: Don’t have time? Inspector Website Builder can manage your entire social presence from one dashboard while you inspect.

Imagine this: You need a plumber. Your neighbor gives you a name, "Bob’s Plumbing." You trust your neighbor, but like 95% of consumers today, you still pull out your phone and Google "Bob’s Plumbing" just to double-check.

You find his Facebook business page. You click on it.

The last post was from March 12, 2019.

What is your immediate gut reaction?

1. "Is Bob still in business?"

2. "Did Bob retire?"

3. "Is Bob just a part-timer who doesn't take this seriously?"

4. 
   

You might hesitate. You might click back and look for a plumber who posted yesterday.

The Hard Truth for Inspectors

We see this every day with home inspectors. You are excellent at inspections. You have the certifications. You have the tools. But your online presence looks like a "Ghost Town."

When a real estate agent refers you to a client, that young homebuyer is going to look you up on Instagram or Facebook. If your feed is empty, or hasn't been touched in six months, you are losing trust before they even call you.

It’s Not About "Going Viral"

Inspectors tell me all the time, "Ben, I don't care about getting 'likes'. I’m not an influencer."

Good! You shouldn't be an influencer. You are a professional. The goal of your social media isn't to go viral; it is Digital Proof of Life.

An active feed tells the world:

• I am open for business.

• I am busy inspecting homes (social proof).

• I am an expert who cares about educating homeowners.

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The Solution: A "Heartbeat"

You don't need to post 10 times a day. You just need a heartbeat. You need consistent, helpful content—maintenance tips, safety checklists, or photos of defects—appearing 1 to 3 times a week. This shows agents and clients that you are active and relevant.

The "I Don't Have Time" Fix 

I know you don't have time to design graphics in Canva or think of clever captions. You should be in a crawlspace, not on Instagram.

That is why Inspector Website Builder built this differently than any other agency:

1. We create the content: Professional graphics, tips, and videos.

2. We post for you: Facebook, Instagram, LinkedIn, and Google.

3. NO NEW LOGINS: This is key. We integrate directly into your existing Wix Dashboard. You check your inspection requests and your social stats in the exact same place.

   
   

We keep the lights on so you can focus on the inspection.

Stop losing jobs to the "Ghost Town" effect. 

Turn your social media back on today (starts at just $99/mo): https://www.inspectorwebsitebuilder.com/pricing-plans/social-media-management