How Social Media Builds Your Home Inspection Business
- IWB Team

- Jul 29
- 2 min read
Updated: Aug 19
Inspector Website Builder is now offering Inspector Social Media Services.
Publishing to social media is essential for your business's marketing strategy - to get noticed, connect with customers, and build your brand. That's why Inspector Website Builder is launching Inspector Social Media Assistance.
The bottom line: The average global internet user spends 2 hours and 31 minutes per day on social media – and your potential clients are scrolling right past your competitors to find YOU.
Why Social Media Marketing Works for Home Inspectors
1. Build Trust Before They Call
Social media lets you showcase your expertise and professionalism before clients even pick up the phone. Share photos of your tools, your process, and your certifications. The best social posts capture immediate attention and clearly state the purpose of the post.
2. Connect with Realtors and Homebuyers
Your ideal clients – homebuyers and real estate agents – are already on Facebook and Instagram. Use local hashtags and engage with real estate agencies to stay top-of-mind for referrals.
3. Drive Traffic to Your Website
Regularly posting engaging, relevant content is a great way to keep your audience engaged, drive site traffic and sales, and ultimately grow your business. Every social media post can include a link back to your professional website.
Your Wix Website Makes This Possible
Since your website is built on Wix, we can post directly to all your social media platforms through your dashboard. With a simple Wix social media upgrade ($15/month paid to Wix), we take complete control of your social media presence.
FOCUS ON INSPECTING, WE'LL DO THE POSTING
As InterNACHI's official vendor for inspector websites, we offer inspector social media services featuring hundreds of short promotional videos, home maintenance checklists, inspection graphics, "While I'm Here" videos, optimized blog posts, and your photos and videos.
What's Included:
4 inspection videos per month (from our library)
4 posts of your photos/videos per month
1 InterNACHI home maintenance checklist per month
2 InterNACHI home inspection graphics per month
1 "While I'm Here" video every 2 months
1 keyword-optimized blog post per month
Captions and hashtags for every post
All platforms: Facebook, Instagram, YouTube, LinkedIn, Google, X, Pinterest
Content calendar to see upcoming posts
One-on-one access to your social media assistant
Real-time analytics on performance & conversion
You'll have access to post whenever you want, or never post again – we'll handle everything.
Ready to let us manage your social media in the same professional way we built your website? Learn more about Inspector Social Media Services and let's get your name in front of every potential client in your market.
Just like your website works 24/7 to generate leads, your social media should too. Let's make it happen.


