Stop Scaring Agents: Why Your "Defect Photos" Are Costing You Referrals
- IWB Team
- 13 hours ago
- 1 min read
If you look at most home inspector Instagram feeds, you see a "Hall of Shame": rotted joists, burnt wiring, and dead rodents in crawlspaces.
You think you are showing off your technical skills.
But here is what the Real Estate Agent sees: "This inspector is a deal-killer. If I send my client to this page, they are going to panic and back out of the contract."
The Hard Truth: Agents want to sell the "Dream of Homeownership." They refer inspectors who look professional, safe, and thorough—not inspectors who look like they are starring in a horror movie.
The Fix: Your feed should be 80% Professional/Brand/Education and only 20% "War Stories." If you don't have time to curate a "Safe for Agents" feed, we can do it for you.
Click here to clean up your feed today.
Have questions and would like to chat? Click here to schedule a call with Anna.
